Samsung Strengthens Its AC Product Portfolio

Digital technology leader, Samsung Electronics today announced the launch of the widest range of new 2012 BEE star rated Split Air conditioner models in the Indian market. 39 Split AC models, with ratings between 1 and 5 have been launched across the Company’s eight Air conditioner series available in the Indian market.

The 2012 Air conditioner range offers ‘Triple protection’ to our consumers, that promises Clean Air, Uninterrupted Comfort and Powerful cooling through Virus Doctor technology, stabilizer free operations and the UTR Plus Compressor respectively.”

Samsung India’s Brand Ambassador for Home Appliances, Bollywood Actor Priyanka Chopra, attended the launch of the new Air conditioner range. “I am delighted to unveil the 2012 range of new Air Conditioners from Samsung. What makes this range so special is that it comprises the widest range of star rated AC models that have been specifically designed for the Indian consumer. What’s more, Samsung offers a unique value…’ Air that Cares’ delivered through the innovative world class products on offer” said Priyanka Chopra. With the launch of the new 2012 Air conditioner range, Samsung expects the contribution of its 5 star rated models to its total AC sales to grow to 25% in the Year 2012.

The ‘Triple Protection’ benefit of Samsung Air conditioners entails Clean Air, Uninterrupted Comfort and Powerful cooling based on features such as Virus DoctorTM, Full HD Filter, UTR Plus Compressor, Turbo Cooling and Stabilizer Free operations. While Samsung’s VirusDoctorTM with SPI (S-Plasma ion) technology provides Clean Air by eliminating more than 99.99% of harmful micro organisms including SARS and H1N1 to guarantee contamination-free indoor air, the built in stabilizer in the Samsung Air conditioner regulates voltage (from 135V to 290V) during power surges and outages to keep the Samsung AC working fine all the time. The built-in stabilizer lets the user have uninterrupted comfort and cool fresh air without sacrificing interior style. With the UTR PlusTM Compressors, Samsung Air conditioners provide incredibly powerful performance that quickly brings greater comfort even in severely hot weather. The compressor has been strengthened to provide stable operation even at extreme temperature of 54 degrees Celsius.

Samsung’s newly added ‘Happy Hour’ feature designed especially for the Indian market, offers an effective solution during the daytime sleep hours so that the consumer can enjoy a pleasant power nap. ‘Happy Hour’ works through three stages – Turbo Cooling that operates at its maximum speed, for 30 minutes to cool down the space quickly; General Cooling that operates for 2 hours to maintain set temperature continuously and Power Saving that slows down the operation speed to save energy and maintain the temperature in the last 30 minutes. The Happy Hour feature ensures an extra 10% power saving on the electricity bill.

Furthermore, the entire 2012 Samsung Split AC lineup comes with unique solutions that include the Full High Density Filter that offers improved filtration by removing even the smallest microscopic dust particles and transforming polluted air into clean energized air; Turbo Cooling and Bio Sleep features. Samsung Air conditioners come with the innovative Multi Channel Condenser technology, which has a special anti – rust coating for a longer life, performs effectively even with smaller outdoor unit and saves energy too.

Samsung India was recently awarded 2011 National Energy Conservation Awards for its Air Conditioner range by the Bureau of Energy Efficiency, Ministry of Power, Government of India. The company’s constant endeavors to introduce and promote technologically advanced energy efficient products have resulted in Samsung winning the 2011 National Energy Conservation Award for its Air conditioner range.

The Samsung Air Conditioner range has models across the S-Crystal+, S-Purista+, S-Purista, Crystal+, Purista+, Purista and Max series which are priced in the range between Rs 21,400/- to Rs 39,000/- (available in 1.0T, 1.5T and 2.0T capacities).

Source:http://pr.efytimes.com/e1/77830/Samsung-Strengthens-Its-AC-Product-Portfolio/

Also see:
Air Conditioner Buying Guide India- Brands, Price, Reviews, Models